Photo, video and web,for fitness and coaching.
Fitness photography, video and websites for gyms, coaches and sporting facilities across Melbourne, including the South East. We photograph the space, the people coaching and the sessions that show how you work. One shoot can give you fresh content for a programme, or a recurring plan can keep the website and social channels supplied as the business changes.
Updated
Show what a session feels like.
Show a person considering their first session the coaching, the space and how people train. Plan the shoot around a real session so the content gives them a useful picture of what to expect.
Choose the session to show.
Decide which programme, class or coaching format the content should explain. Make room for the facility, the coach’s instruction and the details that help a newcomer understand what happens.
Plan around the people there.
Agree the timetable and camera access with the team. Confirm who can be featured, including the appropriate permission for any younger participants, before filming or photography starts.
Connect the content to the next step.
Tell us whether someone should read about a programme, enquire about coaching or find a first session. Plan the photographs and video for those pages and uses from the start.
One team, from shoot to site.
Fitness and facility photography
Coaches, training spaces, equipment and sessions photographed in context. Give prospective members or participants a clear view of the people and place before they arrive.
Commercial photographyTraining and coaching video
Show how a session runs, introduce a coach or promote a programme. We plan the filming and edit around what needs explaining and where the finished video will be watched.
Video productionRecurring fitness content
Keep the content current as programmes, seasons and the team change. A recurring photo and video plan brings shooting and editing together, with the agreed files delivered for your team to use.
Monthly content shootsWebsites for gyms and coaches
Explain your programmes, location and coaching approach with real photography and video. We design and build the website around the information a new participant needs and the agreed enquiry or booking path.
Website design and buildsThe work behind the words.
Hoops Culture HQ
Photography / Short video / Completed engagement
Photography and short video for a basketball facility, covering the courts, coaches, training and programme content. The completed engagement included promotional content for occasions such as the Easter holiday camp, with photography and filming planned around the facility and its people.
View the case studyQuestions we get
What should a gym or coaching photography shoot include?
Include the facility, coaches, equipment and the parts of a session that explain your approach. Choose the programme and audience first, then plan the shot list around what a new participant would need to see before enquiring.
Can you film during a real training session?
Yes, with the session plan, access and participant permissions agreed beforehand. We work with your team to decide when filming fits and who can appear. The brief should identify any areas or people that must stay out of the content.
Can you make photos and video for a new programme?
Yes. Tell us what the programme is, who it is for and when it launches. We agree the photographs, video and edits around the information you need to communicate, then set the delivery date in the brief.
Do you offer ongoing content shoots for fitness businesses?
Yes. Our recurring production offer combines photography, filming and editing. The schedule, shot list and delivery are agreed for your business. You can also start with one shoot for a specific programme or update.
Can you build a website as well as shoot the content?
Yes. Photography, video and custom website builds are all handled in house. We plan the site around your programmes, people, location and the action a visitor should take. Website scope and any booking requirements are agreed before the build.
Tell us about the next session.
Bring the programme, the shoot location and what you want people to understand. We use the 30 minute brief to map the photography, video or website work.