The fine print, kept clear.

1. Agreement

By engaging the services of Visual State Studio Pty Ltd (ABN pending) (“VSS”, “we”, “our”, “us”), the client (“you”, “your”) agrees to be bound by these Terms and Conditions. These terms apply to all service packages, add-ons, and any custom arrangements unless varied in writing by both parties.

Accessing and using the Visual State Studio website (visualstate.studio) also constitutes acceptance of these terms.

2. Services

Visual State Studio provides integrated creative and growth marketing services including, but not limited to:

• Professional photography and videography
• Content production and editing
• Digital advertising management (Meta Ads, Google Ads)
• Website design, development, and SEO
• CRM setup, automation, and lead management
• Landing page creation and optimisation
• Email marketing and campaign management
• Google Business Profile management
• Review request automation

Specific services, deliverables, timelines, and scope are outlined in the individual service agreement signed between VSS and each client prior to commencement.

3. Service packages & pricing

VSS offers four core service tiers:

• Starter — $1,500/month (content production)
• Growth — $3,750/month (content + advertising)
• Scale — $5,000/month (full growth system)
• Enterprise — $10,000/month (multi-site, full-stack)

Pricing is subject to change. Current pricing is confirmed in the individual service agreement at the time of sign-up. Existing clients will receive 30 days written notice of any price changes.

4. Minimum commitment

• Starter & Growth: 3-month minimum term
• Scale & Enterprise: 6-month minimum term

After the minimum term, the agreement continues on a month-to-month basis. Either party may terminate with 30 days written notice after the minimum term has been fulfilled.

Early termination within the minimum term requires payment of all remaining months in the minimum period. No exceptions unless mutually agreed in writing.

5. Payment terms

• All monthly retainer payments are due in advance on the 1st of each month
• A 10% late payment fee applies to invoices unpaid after 7 days past the due date
• Continued non-payment beyond 14 days may result in suspension of services, including pausing of ad campaigns and CRM automation
• Additional revisions outside the scope of your package are charged at $120/hour
• One-off project work (where applicable) requires a 50% deposit before commencement
• All prices are in Australian Dollars (AUD) and are exclusive of GST unless otherwise stated

6. Advertising spend

Advertising spend on platforms including Meta (Facebook/Instagram) and Google is separate from VSS service fees and is not included in any package price.

• Ad spend is billed directly to the client's own advertising account
• VSS provides recommended budgets based on your package tier and business goals
• VSS manages campaign setup, optimisation, creative, and reporting
• The client is responsible for maintaining sufficient funds in their ad account
• VSS is not liable for advertising platform policy changes, account suspensions, or fluctuations in ad performance

7. CRM & software licensing

Where applicable (Scale and Enterprise packages), VSS provides a white-labelled CRM platform for lead capture, pipeline management, automation, and communication.

• CRM software licensing is billed separately from the VSS service fee
• VSS handles all CRM setup, configuration, automation building, and ongoing management
• The client owns all data stored within their CRM account
• Upon termination, client data will be exported and provided within 14 days of the final service date
• VSS retains ownership of custom automation workflows, templates, and system architecture built during the engagement

8. Intellectual property

All content, photography, video, designs, websites, marketing materials, and creative assets produced by VSS remain the intellectual property of Visual State Studio Pty Ltd until full payment has been received for the relevant billing period.

• Upon full payment, clients receive a non-exclusive, perpetual licence to use delivered content for their business purposes
• This licence does not extend to resale, sublicensing, or redistribution to third parties without written consent
• VSS retains the right to use all work in our portfolio, website, social media, case studies, and marketing materials unless explicitly excluded in writing
• Websites built by VSS on VSS-managed hosting remain on our infrastructure unless a transfer arrangement is agreed upon in writing

9. Client responsibilities

To enable VSS to deliver services effectively, the client agrees to:

• Provide timely access to premises, products, staff, and any assets required for content production
• Respond to requests for approval, feedback, or information within a reasonable timeframe (generally 48 hours for time-sensitive items)
• Provide and maintain access to advertising accounts, Google Business Profile, domain registrars, and any third-party platforms required for service delivery
• Ensure all information provided to VSS is accurate and not misleading
• Not engage in activities that could result in advertising account suspension or violate platform policies

Delays caused by the client (e.g. delayed access, slow approvals) do not extend deadlines or reduce fees.

10. Enterprise multi-site terms

Enterprise clients with multi-site coverage are subject to the following:

• Multi-site production covers the client's active project sites as defined in the service agreement
• Maximum number of sites per month is specified in the individual agreement
• Additional sites beyond the agreed limit are quoted separately
• Travel costs for sites beyond 60km from our base (SE Melbourne) may be charged at cost

11. Limitation of liability

VSS provides marketing services in good faith and to professional industry standards. However:

• VSS does not guarantee specific business outcomes, revenue increases, lead volumes, or engagement metrics
• Marketing results depend on numerous factors outside our control including market conditions, competition, product/service quality, pricing, and seasonality
• Our total liability is limited to the fees paid by the client in the 3 months preceding the claim
• VSS is not liable for indirect, consequential, or incidental losses including lost revenue, lost profits, or business interruption
• VSS is not responsible for third-party platform outages, algorithm changes, policy updates, or account actions taken by Meta, Google, or other platforms

12. Confidentiality

Both parties agree to keep confidential all proprietary information, business strategies, pricing, client lists, and internal processes shared during the engagement. This obligation survives termination of the agreement.

13. Privacy & data

VSS handles all personal data in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). We collect only the information necessary to deliver our services and do not sell or share client data with unrelated third parties.

For full details, refer to our Privacy Policy.

14. Force majeure

Neither party is liable for delays or failure to perform obligations due to circumstances beyond reasonable control, including natural disasters, pandemics, government actions, internet outages, or platform failures.

15. Dispute resolution

In the event of a dispute, both parties agree to first attempt resolution through good-faith negotiation. If unresolved within 30 days, either party may refer the dispute to mediation before pursuing legal action.

16. Website use

The content on this website is for general information only. While we strive for accuracy, we make no warranties about the completeness or reliability of the information. Use of this website is at your own risk. External links are provided for convenience and do not imply endorsement.

17. Amendments

VSS reserves the right to update these Terms and Conditions at any time. Changes take effect upon publication on this website. Existing clients under active agreements will be notified of material changes.

18. Governing law

These terms are governed by the laws of the State of Victoria, Australia. Any disputes will be subject to the exclusive jurisdiction of the courts of Victoria.

19. Contact

For any questions regarding these terms, contact us at:

Visual State Studio Pty Ltd
Email: team@visualstate.studio
Location: Berwick, VIC 3806, Australia