INDUSTRIES

AI SYSTEMS AND WEBSITES,BUILT FOR YOUR INDUSTRY.

Websites, AI automation and one system to run the whole business, for medium and large enterprises, construction and trades, hospitality, local service and fitness businesses across Melbourne. Founder led and built in house.

We build for

01 / 05MEDIUM AND LARGE ENTERPRISES
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INDUSTRIES(05)

  1. Seventy people on email and a system nobody opens. Projects live in each builder’s silo, status costs a phone call, and the website says 2012.

    We build one place to see every project, every person and every piece of plant, an assistant that answers from it, and a website that finally looks the size you are.

    See the enterprise page
    The new Appselec homepage hero: green current running up the towers of the Melbourne skyline at night

  2. Electrical, building or civil, the problems are the same: the phone rings while you are on the tools, quotes wait for tonight, site work moves and the office follows you home.

    We build the automation that keeps enquiries, quotes, customer updates, follow up and routine admin moving, while your pricing and your trade judgement stay yours.

    See the construction page
    Two builders marking out a pool excavation in the mud

  3. Function enquiries, follow up, repeat customers and reputation all compete with the service happening in front of you.

    We build the path that gives every enquiry worth having a clear next step while you stay on the floor.

    See the hospitality page
    A chef flambeing a pan in the Circa 1884 kitchen

  4. You do the work, answer the questions, prepare the quote, then hold every next step in your head.

    We move the repeat work into one dependable path, so the business stops waiting for your next free hour.

    See the local service page
    A LandCruiser being wrapped in the Xotic Customs workshop

  5. The DMs arrive during sessions. Trials wait for the quiet block. Members lapse without anyone noticing until the billing report.

    We build the automation that keeps enquiries, trials, follow up and reactivation moving, while the coaching stays yours.

    See the fitness page
    A line of junior basketball players holding a defensive stance at training
OUR APPROACH(03)

Three rules that holdin every industry.

  1. 01

    Start with how the business runs.

    We map how work moves through your business before we build anything: where enquiries land, where jobs and projects live, what gets typed twice. That map decides what we build.

  2. 02

    Keep what already works.

    Your phone, inbox, forms, calendar and business software get checked before anything gets replaced. Most of the time they stay exactly where they are.

  3. 03

    Keep your judgement.

    Price, safety, sensitive issues and anything unusual stay with you. That boundary is written down before we build, not discovered afterwards.

WRITTEN DOWN BEFORE WE BUILD

  • Pricing · always yours

  • Safety calls · always yours

  • Anything unusual · handed to a person

THE STAGES(03)

What we build,in the order that pays.

01 / AUTOMATE.

AI answers enquiries, collects the details, drafts quotes from your approved pricing and runs the follow up you keep forgetting.

02 / YOUR VISUAL STATE.

Every lead, quote, job and conversation lands in one front end, so you can see the whole business on one screen.

03 / GROW.

Once nothing leaks, we point content, websites, ads and email at a business that is ready for them.

See how it works
TRUSTED ACROSS MELBOURNE(06)

Appselec · Circa 1884 · Kango Facility Services · Clover Cottage · Five Farms Cafe · Stella’s Kitchen

We are founder led in Melbourne and everything happens in house. One team builds the automation, the front end and the growth work, so there is one place responsible for the whole thing.

Bring us the job

Show us the part of the job that keeps coming back,on the tools or online.

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30 MINUTES. BRING THE THING THAT BUGS YOU MOST.