FOUNDER LEDIN MELBOURNE.
Visual State Studio was founded in 2025 by Joseph de Silva and Aleece Sorraghan. We are based in South East Melbourne and work across Melbourne and Victoria. We build AI systems that run the routine work, front ends that show owners their whole business, and the content, websites and campaigns that grow it. All of it happens in house.
Whyone team
Thefounders
Joseph de Silva,
Co founder.
COMPUTER ENGINEERING / CYBER SECURITY / GRAPHIC DESIGN / 7+ YEARS BEHIND THE CAMERA
Joseph trained in computer engineering, cyber security and graphic design, then spent over seven years doing commercial photography and video before starting the studio. The person building your automation and the person directing your shoot are the same person, with the qualifications for both.
Aleece Sorraghan,
Co founder.
QUALIFIED ACCOUNTANT / BUSINESS STRATEGY / 4+ YEARS BEHIND THE CAMERA
Aleece is a qualified accountant and business strategist who also spent four years behind the camera before the studio. Structure, process and numbers that reconcile are what she does best. They are also the reason your whole business can sit in one place without falling apart.
The person connecting to your systems holds a cyber security degree, and the person designing your processes balanced books for a living.
Ourstandards
Nothing we build goes live until six things are clear: what its one job is, what access it has, which decisions stay with you, how the messy cases behaved in testing, what the manual path is, and how we will measure it.
BEFORE ANYTHING GOES LIVE
Its one job
What access it has
Which decisions stay with you
How the messy cases behaved in testing
The manual path
How we will measure it
- 01
Your customers are not the test environment.
- 02
Your price and promises remain yours.
- 03
Your business still has a manual path.
When something fails, we pause it, use the fallback, fix it, retest it, and you approve the return.
Every reviewis five stars.
"The quality of work is next level."
Book yourOperations Review
30 MINUTES. BRING THE THING THAT BUGS YOU MOST.