• VISUAL STATE STUDIO STANDARDS
  • EVERY SHOOT, EVERY BUILD

What every shoot and every website leaves you with.

Every file we shoot is yours, raw and edited, with the usage rights in writing. Every website we build is yours, the domain, the accounts and the code. Nothing on your site is stock and nothing is generated. These are the rules we work to, written down so you can hold us to them.

See what you getBook in

BEFORE YOUR SITE GOES LIVE

NOTHING SHIPS UNCHECKED

SIX CHECKS, EVERY BUILD

Six checks before a website goes live.

  1. SPEED

    Measured on a phone

  2. ACCESSIBILITY

    WCAG 2.2 AA

  3. SEARCH

    Titles, schema, sitemap

  4. IMAGERY

    Every image shot for it

  5. FORMS

    Tested end to end

  6. OWNERSHIP

    Handed over in writing

THE FINAL CHECK

You see it, you sign it off, then it goes live.

THREE PLAIN PROMISES

  1. Nothing on your site is stock.

    Every photograph and every frame of video was shot for your business, on your sites, with your people.

  2. The files are yours the day they land.

    Raw and edited, in every size you need, with the usage rights written into the agreement.

  3. The domain and the code are in your name.

    You can take the lot to anyone. Nothing is held back to keep you here.

SIX NON NEGOTIABLES

The questions to ask any studio before you book one.

You should not have to read a contract to find out who owns the photographs, who owns the website, or who is actually holding the camera on the day.

WHO OWNS THE FILES?

01

You own every file.

Raw and edited, delivered to you, with the usage rights written down: print, web, social and paid, with no end date and no extra licence to buy.

Files delivered, rights in writing

WHERE DO THE IMAGES COME FROM?

02

No stock, no generated imagery.

Every image on your site was shot for you, on a real day, in a real place. Nothing comes out of a stock library and nothing is generated.

Every frame shot for your business

WHO OWNS THE WEBSITE?

03

The site is yours.

The domain, the hosting, the analytics and the code sit in your name and are handed over at launch. Another studio could pick it up tomorrow.

Domain, accounts and code in your name

WHEN DO I SEE IT?

04

You see it before it launches.

Nothing goes live unseen. You read the pages, you look at the edit, and the site launches on the day you say it can.

Nothing goes live unseen

WHAT DO I ACTUALLY GET?

05

Delivered in every size you need.

Web, print and social, cropped and exported in the formats each one takes, so nothing has to be redone by somebody else later.

Web, print and social, ready to use

WHO IS DOING THE WORK?

06

One team answers for the lot.

The same two people shoot it, cut it and build it. No crew you have never met, no handover to a third party halfway through.

The same two people, start to finish

A SHOOT DAY THAT DOES NOT GO TO PLAN

The standard has to hold when the day does not.

Rain the night before, a site running late, a room that cannot be lit the way it should. Here is what happens to your day when it does.

Tuesday at 6:40 am

RAIN FORECAST

  1. The forecast turns overnight

    You get a call before the crew leaves

    Moved, not shot badly
  2. The site runs two hours behind

    We shoot the interiors while we wait

    The day still delivers
  3. A room cannot be lit the way it should

    You hear it on the day, not in the edit

    You decide what happens
  4. Something in the edit is not right

    We show you the options before delivery

    You decide what goes out

WHAT REACHES YOU

A phone call before the day starts, not an excuse after it.

YOUR CALL

WHAT IS WRITTEN DOWN

All of it is in the agreement, not in a conversation.

Before a shoot day is booked or a build starts, you get one page that says exactly what you are getting, when it lands, and what you own at the end of it.

BEFORE WE START

What the agreement names

  1. The shootHow many days, where, who is in front of the camera and what has to be in the frame.
  2. The deliveryHow many finished photographs and cuts, in which sizes, and the date they land with you.
  3. The usage rightsWhere you may use the files, in what media, for how long. The answer is everywhere, in anything, with no end date.
  4. The websiteEvery page and every form named before a single line is drawn.
  5. The handoverThe domain, the accounts, the code and the files, and the day they move into your name.
  6. The revisionsHow many rounds are included and what happens after them, agreed before you need it.

SIGNED BY YOU

Agreed before the first day is booked

CLEAR RESPONSIBILITY

You never hand over the say on your own brand.

THE STUDIO CARRIES

The craft

  • The shoot and the direction
  • The edit and the grade
  • The design and the build
  • Speed and accessibility
  • The handover

YOU DECIDE

The brand

  • What the business says
  • Which frames go out
  • What launches and when
  • Who appears on camera
  • The final yes

VISUAL STATE KEEPS

The record

  • The raw and the edited files
  • The rights, in writing
  • The build and its code
  • The six launch checks
  • Every change, dated

THE BOUNDARY

Visual State owns the craft. You own the brand, and every file the work produces.

PROOF YOU CAN USE

See exactly what you were given, and where it is.

Every job closes on one handover: the files, the rights, the accounts and the code, in one place, with a list of what is in it and the date it moved.

WHAT LANDS WITH YOU

  • Every raw file
  • Every edited photograph
  • Every finished cut
  • Print, web and social sizes
  • The usage rights in writing

WHAT WE HAND OVER

  • The domain, in your name
  • The hosting and analytics accounts
  • The full source code
  • The six launch check results
  • A list of everything above

ONE HANDOVER

Files, rights, accounts and code, listed and dated.

WHEN SOMETHING IS WRONG

What happens when a frame, a page or a date slips.

  1. Tell one of us

    You call the number you already have. There is no ticket to raise and no account manager between you and the person who did the work.

  2. We look the same day

    Whether it is a photograph, a page or a date, you get a straight answer about what happened and who caused it.

  3. We fix what is ours

    A reshoot, a re-edit or a rebuild, and we say plainly which side of the line the fault sat on.

  4. You see it before it goes back

    Nothing is corrected quietly and pushed live. The fix is shown to you the same way the original was.

  5. The new date is in writing

    You get a date rather than silence, and the reason it moved, in the same email.

ONE HONEST LIMIT

Weather, site access and a job that is not ready to be photographed are outside anybody’s control. What is inside ours is telling you early, holding the day rather than shooting it badly, and never letting you find out in the edit.

BUILT TO KEEP IMPROVING

Every job tightens the checklist.

When something slips, the check that would have caught it goes on the list, and the list is run on every job after it. That is why there are six checks before a site goes live and not three.

QUESTIONS TO ASK BEFORE YOU BOOK ANYONE

Straight answers, before you book a day.

Who owns the photographs and the video?

You do. Every raw file and every edited file is delivered to you, and the usage rights are written into the agreement: print, web, social and paid, in Australia and anywhere else, with no end date. We keep a copy so we can re-export a size when you need one, and we ask before we use a frame in our own portfolio.

Do you use stock images or generated pictures?

No. Every photograph and every frame of video on a Visual State website was shot for that business. Nothing comes out of a stock library and nothing is generated. If the shot does not exist yet, we book a day and go and take it.

Who owns the domain, the accounts and the website code?

You do. The domain is registered in your name, the hosting and analytics accounts are yours, and the source code is handed over at launch. If you ever want somebody else to take the site on, everything they need is already in your hands.

What do you check before a website goes live?

Six things. How fast it loads on a phone on mobile data. Whether it meets WCAG 2.2 AA. Whether the titles, descriptions, schema and sitemap are right. Whether every image on it was shot for it. Whether every form arrives where it is meant to. And whether the handover is done.

How accessible do you build?

To WCAG 2.2 AA. The text meets the contrast floors, everything works from a keyboard, every image carries a description, and the page still reads when a visitor has motion turned off. The guidelines are published by the W3C and AA is the level we build to on every site.

What sizes and formats do I get?

Every photograph comes at full resolution and in web sized crops. Every video comes in the cuts the platforms take: wide for the site, square and vertical for social. If your printer asks for a different file, ask us and we export it.

REFERENCES

Want these standards on your job?

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