01
MORE ENQUIRIES
The client reports an increase in incoming opportunities.
- CLIENT RECORD
- HR HOMESTYLE PROJECTS
- RENOVATIONS, LANDSCAPING AND EXTENSIONS
- CLYDE NORTH, VIC
A brand and a website that finally match the work.
HR Homestyle Projects is a residential renovation, landscaping and extension business working across South East Melbourne. Visual State built its brand identity, photographed and filmed its finished projects, and designed and built its website. This record covers what existed before, what we built and what has changed so far. It is part of our client directory.
- ENGAGEMENT
- March 2026, ongoing
- LOCATION
- Clyde North, South East Melbourne
- BUSINESS
- Renovations, landscaping and extensions
- STATUS
- Brand, photography and website live
01 / THE STARTING POINT
Quality work. Nothing to show for it.
Before Visual State, new work came almost entirely through referrals. The business had no website, no social presence and nowhere to send somebody who asked to see what it had built. The work was strong. Nothing a prospective customer could find said so.
NO WEBSITE
There was nowhere to send a person who asked to see the work.
NO PROJECT IMAGES
Finished renovations existed on site and nowhere else.
NO SOCIAL PRESENCE
Nothing published, so nothing to find between referrals.
REFERRALS ONLY
Every new job depended on somebody else remembering to mention them.
The first job was not more leads. It was giving the business something to be judged on by people who have never met it.
02 / THE APPROACH
Make the business look like the work first.
We built the identity, photographed the finished projects and designed the website as one job, so the cards, the trailer, the feed and the site all carry the same frames and say the same thing.
THE PATHWAY
SEVEN STAGES · ONE TEAM
- 01BRANDIdentity and guidelines
- 02COLLATERALCards and decals
- 03SHOOTFinished projects
- 04FILMVideo on the same days
- 05WEBSITEDesign and build
- 06SEARCHFound by the right people
- 07CONTENTA rhythm to keep
ONE SOURCE
The same photographs run the website, the feed and the print.
OWNERSHIP
The brand files, the photographs and the website belong to the client.
READINESS
Build something worth finding before spending anything to be found.
03 / THE BRAND
A brand equal to the work.
We created a premium identity in cream, dark green and gold, then carried it from digital touchpoints into meetings, job sites and on road visibility. Logo, business cards, trailer decals and brand guidelines, all from one set of rules.
- PREMIUM
- CONSIDERED
- ARCHITECTURAL
- TRUSTWORTHY
04 / PHOTOGRAPHY AND VIDEO
Turning completed work into proof.
We photographed and filmed finished and in progress projects, then built a consistent editorial rhythm for the website and social channels. Finished results lead. Progress and detail imagery adds context. This is our photography and video working from real jobs, not stock.
05 / WEBSITE AND DISCOVERY
A live digital presence built around real project work.
The website gives prospective customers a clear place to understand the company, explore indoor and outdoor services, see real projects and begin an enquiry. Every photograph on it was shot for it.
- Search and answer engine foundations
- Service, project and area pages
- An enquiry form that reaches the owner
- Google Business Profile completed
- No paid advertising launched yet
06 / OUTCOMES SO FAR
A business that finally looks the way it builds.
These outcomes are client reported and reflect the live organic foundation. Paid advertising has not launched yet. That is deliberate. There is no point paying for attention before there is something worth landing on.
02
MORE BOOKINGS
The client reports more work progressing into bookings.
03
SOMETHING TO SHOW
Finished projects are photographed and published rather than described.
04
ONE LOOK
The website, the cards, the trailer and the feed read as the same business.
07 / CLIENT VOICE
In Hiran’s words.
Partnering with Visual State has been hands down the single best business decision I have made for HR Homestyle Projects.
HIRAN RANASINGHE
FOUNDER, HR HOMESTYLE PROJECTS
Selected from the testimonial supplied and approved for publication. The words are the client’s own and nothing inside them has been changed.
Partnering with Visual State has been hands down the single best business decision I have made for HR Homestyle Projects. As a residential renovation and landscaping business operating across South East Melbourne, we have always taken immense pride in our craftsmanship: delivering high end indoor renovations, outdoor living extensions, and custom landscaping.
We had no website, no social presence, and no structured way to track enquiries.
On the front end, Visual State gave us a brand identity that matches the high quality of our real world projects. They designed our architectural brand guidelines, logo, trailer decals, and business cards, while sending a production team to capture high end site photography and videography of our completed and active job sites.
They built our search optimised website, set up our Google Business Profile, and developed an architectural social media rhythm. Before launching a single dollar of paid advertising, we have seen more enquiries, higher booking rates, massive administrative time savings, and complete operational visibility. Visual State is not just a vendor, they are a true long term growth partner.
08 / WHAT WE DELIVERED
Everything here came from one team.
Brand
- Brand identity and guidelines
- Logo and wordmark
- Business cards
- Trailer decals
Photography and video
- Project photography
- Project video
- Social content planning
Websites
- Website design and development
- Search and discovery foundations
- Google Business Profile
- Ongoing content support
HR Homestyle Projects is one of 24+ Melbourne businesses in our client directory.
We work with renovation, landscaping and construction businesses across Melbourne.
Want a brand and a website like this behind your business?
Book the 30 minute brief and bring the thing that bugs you most. We map what needs shooting, filming or building and come back with a plan.
30 MINUTES. NO PAYMENT TAKEN.