Built to lookthe size it is.
Appselec has been wiring Victoria since 1954 and now works across Victoria and Queensland, with a 24/7 service division behind the major projects. Their website said none of that. This is what they came with, what was wrong, and what we are building to fix it, all under one roof.
Where the build is
- WebsiteIn build
- Employee portalProposed
- The shootConfirmed
Updated as each one goes live.
Three problems,one team.
A website from another era.
Dated design, project pages that did not carry the work, and nothing that told a builder who they were dealing with. It made a big company look small.
A portal that went nowhere.
The old site promised a staff portal. The link was dead.
Nothing to show for the work.
Decades of projects and almost no photography of them. The showcase ran on whatever snapshots were to hand, so the scale of the operation never made it onto the page.
2
DAYSTwo full days of photography and video across live projects, so nothing on the new site is stock.
The website:show the size of the thing.
We sat with them and went through the old site page by page, all 35 of them and the 38 projects in its showcase, on one checklist: keep, cut, add.
Then we showed them the design direction. Their words were ‘we love this’. They started calling us the lightning bolt people.
Two full days of photography and video across live projects, so nothing on the site is stock. Custom coded and built for how search works now, so it is found by people and by the answer engines they use. Five sectors, each with its own page: data centres, health, residential, commercial and hotels. Twenty project case studies, four in each.
The new homepage hero, live

We are the current behind the country
Electrical, communications and maintenance for Australia's most critical environments.
VIEW OUR PROJECTSThe real hero from the build. Scroll it.
Kept
Every service, consolidated
The careers hub, apprentices first
The tagline they have earned
Cut
Five project pages that had dated
Pages that repeated each other
A portal link that led nowhere
Added
Five sector landing pages
A Service and Maintenance hub
A proposed employee portal
The employee portal:proposal awaiting approval.
The old site had a staff portal link that led nowhere. The proposed replacement is a secure, private area reached from the public site, with documents, forms, bulletins and safety alerts available through staff logins. The final proposal has been sent and is awaiting approval.
700
PROPOSED STARTING SCALE
1,200
PROPOSED EXPANSION
The office publishes.
Documents, forms, bulletins, safety alerts.
Staff read.
From their own login, on any device, nothing to install.
Two builds and a shoot,one page that keeps up.
Website
In buildPhotography and video booked during the build
Employee portal
ProposedFinal proposal sent; awaiting approval
The shoot
ConfirmedTwo full days across live projects
This page is updated as each one goes live.
If your company is this size and nothing about it looks it,bring us the website and the shoot.
THE FIRST ENGAGEMENT IS A SCOPED, PRICED DISCOVERY, CREDITED AGAINST THE BUILD.
Appselec has approved being named as a client. Every number on this page is theirs or was witnessed by us.